1.) Always where a helmet
why?
Because the pavement is harder than your head.
2.) Don't overlap wheels
why?
Overlapping wheels refers to riding with your front wheel beside someone's back wheel. If they suddenly decide to go left or right, they are going to chop your wheel and you are going to be the beginning of a pile up. Not cool.
3.) Keep out of the buffer zone
why?
The "buffer zone" is a strip of space between the white line of the traffic lane and the white line of the pedestrian lane. In theory, the space creates a safe zone between foot traffic and bikes and cars. Unfortunately, pedestrians tend to extend into it, defeating its' purpose and putting them in harms way.
4.) Don't cross the double yellow line
why?
Because it is illegal, dangerous, and makes you look crazy.
5.) Don't yell things like "whoa!!!"
why?
Yelling and shouting can startle riders into a panic. Inexperienced rider's first instinct upon panicking is often to grab a handful of brakes.
6.) Don't swarm cars
why?
If the pack should roll up on a slow moving vehicle, the peloton must neutralize behind the vehicle. Swarming around a car is dangerous, illegal, and usually leads to the driver panicking and stopping. It makes us look out of control and just should never happen.
7.) Do not try to ride beyond your ability
why?
Riding beyond your ability only creates a disturbance in the flow of the pack. It is usually safest for inexperienced and/or unfit riders to hang out at the back of the pack. Riders at the front are comfortable riding very close to one another and are fit enough to drive the pace of the ride.
8.) Call out hazards in a calm manner
why?
As mentioned in #5, startling other riders by yelling can be bad. If you need to call out something like "car up" or "right side", try to do it with a tone that won't cause people to panic. Yes, it is possible.
If you'd like to see something else mentioned here, please make a post on the forum's "Suggestions" board.
Proper Peloton Formation:
Overlapping wheels is dangerous and it kills the slipstream for riders behind you.
This is a rotating pace line. It can rotate either clockwise or counter-clockwise, depending on the wind direction. First wheel pulls off into the wind:

If you are part of a breakaway, expect to be doing this.